It’s been four days since the CBC News updated its visual and sonic identity (details). And I must say that I absolutely love the changes: the typography is clean, crisp and bold, the sonic pageantry is dialed way back, the “graphics for graphics sake” quotient is greatly reduced, and everything seems to have an extra spring in its step.
I even like the new Compass introduction: short, to the point, and great looking.
Favourite change: the [too] subtle “when the item we’re promoting now is coming up” analog clock they used during The National has been replaced with an actual count of the minutes until said item airs: much more useful.
Directional change: Boomer now appears on the other side of Bruce on Compass (I like the new weather graphics too).
Subtlest change: all the Compass reporters got new socks for the ends of their microphones.
I’ve heard lots of grumbling about the CBC “wasting lots of money on stupid design changes when things were perfectly good before.” But I don’t agree: design matters, and I laud any organization that invests in it; good design lets CBC News communicate more effectively, and that makes everything they do more valuable.