How to Raise Prices Well

I got an email this morning from Netflix informing me that my monthly bill is going up; in part:

The cost of your Netflix membership will increase to $10.99 on Monday, October 23rd 2017. Why? So we can add more of what you like to watch, from Wreck Trek to Atypical. Awesome entertainment built around you is what we’re all about. We’ve enhanced our features so you can download your favorites and watch without wifi, too.

The brilliant part of this email is that Netflix mentioned Wreck Trek and Atypical, two shows that Netflix knows I watched every episode of recently.

This was subtle enough to not seem creepy, and it was enough to dull some of the pain of the increase.


Steven Garrity's picture
Steven Garrity on September 24, 2017 - 10:24 Permalink

They also include a fairly prominent link to easily cancel your subscription, which I appreciated.

Laurent Beaulieu's picture
Laurent Beaulieu on September 24, 2017 - 16:40 Permalink

Clever marketing by Netflix, maybe politicians could do the same when introducing a new tax.