I noticed a disturbing trend at this year’s Santa Claus parade here in Charlottetown: there were several religious groups with floats that were giving out candy canes to kids with little religious tracts attached with cellophane tape.
Now I’m liberal (or conservative?) enough not to be particularly bothered by the mere presence of religiously-themed floats in the parade. While I’m all for separation of church and state, I figure that their inclusion leaves the door open for me to run a “heathen bastards for nuclear war” float should the mood strike me.
And I’m even prepared to not get inflamed, most of the time anyway, by religious organizations trying to recruit new believers: if that’s what your God tells you to do, who am I to argue?
But targeting kids, and targeting kids with candy seems a little low to me. Candy is a drug, and even if we set aside the fact that you should leave kids’ religious life to their parents (or, better yet, to themselves), if your particular brand isn’t strong enough to sell itself without sugar inducement, perhaps its time to look inwards, not out.