Hertz Ultimate Choice

I am flying to Boston on Sunday, en route to spend the week with my colleagues at Yankee in New Hampshire.

I’ve booked a car for the week from Hertz, and today I received an exciting email:

Exciting news. Hertz Ultimate Choice™ is now at Boston Logan International Airport

With Ultimate Choice, you’re free to choose the car that’s right for you. There’s no need to look for a specific number or car on the lot. Which means you can get on your way even faster, in the car of your choice.

Upgrades are available for just $35 more per day* (only $25 more per day* for President’s Circle and Platinum members). Simply select the vehicle you want to drive from the Premium Upgrade zone and go. Changes to your reservation will be completed at the exit gate.

With Ultimate Choice™, choose the car that’s right for you.

I am very particular about rental cars: I’m that guy who goes back to get a replacement car if the one I’ve given smells like it was smoked in, or has rattling parts, or if, as happened to me some years ago in Toronto when I was offered a Hyundai Veloster, I don’t actually fit in the vehicle.

I’ve had perhaps more than my fair share of random wins with Hertz over the years–a beautiful Volvo station wagon we had for a week at a midsize price, a BMW I had for 24 hours in Montreal, a Fiat 500 a few years ago in Boston–but I’m also just as likely to end up with a horrible Chevy Uglotronic as anything else.

So, in other words, I’m very excited about my new ability to pick from a litter of cars as opposed to bargaining for one.

I will report back on Sunday night as to how things went.