Goldfish

Peter Rukavina

My friend Stephen Good sent the an email to the Campbell’s people, owners of the Pepperidge Farm brand, asking them if the jingle for their Goldfish-brand crackers was available online anywhere. Their response was as follows:

From: www.campbellsoup.com@campbellsoup.com
To: Good, Stephen
Subject: Re: 1087075A

June 22, 2001

Mr. Good, we received your message and appreciate your taking the time to contact Pepperidge Farm.

Unfortunately, the web-site is not formatted for this option.

Thank you for visiting the Pepperidge Farm web-site.

Pepperidge Farm Web Team
48s

It’s responses like this that drive away customers. I wonder if Pepperidge Farm knows this?

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Photo of Peter RukavinaI am . I am a writer, letterpress printer, and a curious person.

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