My friend Stephen Good sent the an email to the Campbell’s people, owners of the Pepperidge Farm brand, asking them if the jingle for their Goldfish-brand crackers was available online anywhere. Their response was as follows:

To: Good, Stephen
Subject: Re: 1087075A

June 22, 2001

Mr. Good, we received your message and appreciate your taking the time to contact Pepperidge Farm.

Unfortunately, the web-site is not formatted for this option.

Thank you for visiting the Pepperidge Farm web-site.

Pepperidge Farm Web Team

It’s responses like this that drive away customers. I wonder if Pepperidge Farm knows this?