Formerly Fun

In Air Canada’s new “e-zine” there’s an “article” titled “aircanada.com has your extra Miles” that explains how Aeroplan miles are awarded for various fare classes. It says, in part (emphasis mine):

• 1 Aeroplan Mile for every $3 spent on Tango fares
• 1 Aeroplan Mile for every $2 spent on Tango Plus fares (formerly Fun)
• 1 Aeroplan Mile for every $1 spent on Latitude, Latitude Plus (formerly Freedom) and Executive Class fares

It’s bad enough that Air Canada has a weird multi-level fare structure with weird nonsensical names. And that they then change these names. But surely someone there must realize that when you used to have a fare class named “Fun” you’re going to run into double entendre problems in future.