There’s a commercial right now running on various Canadian cable channels for EdgeTV that compares watching the channel to “lifting your middle finger to the forces of conformity.”
The irony of all of this is that the history of CFNY has seen it grow from being a tiny Brampton-based, independent progressive rock station to being merely the “alternative” brand in the portfolio of Corus Entertainment.
Among other things, Corus controls YTV, Treehouse, and Kids Can Press. The company is the “largest radio operator in terms of revenue and audience tuning,” with 52 radio stations in its portfolio. It owns 19.9% of Food Network Canada.
The company reports a yearly operating revenue is $652,800,000.
In its 2000 Annual Report, the Message to Shareholders finishes with:
Our commitment to increasing shareholder value is unwavering. Our promise is twofold. First, we will continue to entertain, enlighten and inform our audiences through our diverse portfolio of assets, and second, we will delight our shareholders with our commitment to deliver superior operating results across all of our divisions.
In short, I don’t think it’s stretching the truth to suggest that Corus Entertainment is one of the primary “forces of conformity” in the country and that if one subscribes to their EdgeTV service, one is bolstering the forces of conformity rather than raising a finger to them.