You know those annoying Subway commercials featuring Jon Lovitz? Since they started airing earlier this year, I’d wondering about who the target demographic for them is. I don’t pay any attention to them and, in fact, I will often click to another channel when they come on because they’re so annoying.

Well, on Sunday Catherine and Oliver and I had to go to Home Depot (yes, even though) and as we were hungry mid-trip we stopped at the new Subway out by the Charlottetown Mall for a quick sandwich. As soon as the restaurant was in sight and our plans were clear, Oliver shouted “Eat Fresh!” (the tagline for the ads, similarly shouted by Jon Lovitz) at the top of his lungs. And then continued the theme for the next hour or so.

So now I understand.