The East Coast Music Awards returned to CBC Television this year, with the four East Coast provinces picking up the tab through tourism advertising. How is this year’s tourism marketing line-up?
- Newfoundland and Labrador is back with witty, compelling, colour-saturated, ads that have me thinking we should be going there soon.
- Nova Scotia has lost the Bruce Guthro Come to Life jingle, which is a shame, but they still do a pretty good job on the stunning scenic shots.
- New Brunswick didn’t market tourism at all, but choose simply to run those annoying “I moved back home because New Brunswick is so awesome” commercials make me want to avoid the province at all costs.
- Prince Edward Island ran dreadful Canada Games-focused ads that looked like they were produced by the Grade 6 “Introduction to iMovie” class. It was not this province’s finest marketing hour.
We watched the awards broadcast on CBC’s Bold digital channel, which limited its coverage to just an hour, and cut to a commercial halfway through Meaghan Blanchard’s performance and then just disappeared, replaced by an opera broadcast. Weird.