If you’re in the business of trying to get people to buy a $199 digital box and pay an extra $20 or so per month all for the purpose of receiving digital cable television, you’d think that today would be a banner day. Today, you see, is the day that 40 new digital channels come onstream.

And you’d think that you’d want to Make a Big Deal out of all of this, because these new digital channels are the first compelling reason to switch to digital cable.

And, indeed, some cable operators are making a big deal.

Alas over at the tired old Eastlink website there’s no mention of the digital channels at all. Sigh.