Dear Globe and Mail,
I have been a happy subscriber to your Saturday edition for many months now. I enjoy having the Globe on my doorstep every Saturday morning when I wake up (even if I don’t find the time to read it until Sunday!).
So last week when you left a “as a special offer to you, a Saturday-only subscriber, we’re going to give you a daily subscription for the next six weeks,” I really looked forward to it. It’s a good marketing effort: I’m already primed, and if you expose me to the daily wonders of the paper, there’s a good chance that I’ll upgrade my subscription.
Except that since you made this offer two weeks ago, I’ve only actually received the Monday to Friday edition of the paper twice — in other words, you’ve been batting about 25%.
Needless to say, your marketing effort has backfired, and I am now less prone than ever to upgrading my subscription: why would I want to if I’m only going to receive the paper one day in four?