Dear Globe and Mail,
I have been a happy subscriber to your Saturday edition for many months now. I enjoy having the Globe on my doorstep every Saturday morning when I wake up (even if I don’t find the time to read it until Sunday!).
So last week when you left a “as a special offer to you, a Saturday-only subscriber, we’re going to give you a daily subscription for the next six weeks,” I really looked forward to it. It’s a good marketing effort: I’m already primed, and if you expose me to the daily wonders of the paper, there’s a good chance that I’ll upgrade my subscription.
Except that since you made this offer two weeks ago, I’ve only actually received the Monday to Friday edition of the paper twice — in other words, you’ve been batting about 25%.
Needless to say, your marketing effort has backfired, and I am now less prone than ever to upgrading my subscription: why would I want to if I’m only going to receive the paper one day in four?
Does the Globe not provide a local contact in charge of deliveries? I’m thinking you’re account might have switched to a new paper boy/girl/man/woman, who’s either flaky or lands the paper somewhere where it disappears—people take it—or you overlook it—it lands in a snow drift, etc.
“your” not “you’re” account
We had this happen with the National Post: we got a five- or six-weeks-free offer from our MasterCard and took them up on it. We received two papers, total, over the course of the offer. Needless to say, we didn’t subscribe.