Here’s a snip from an email newsletter from Simple Shows. The “dear fellow polluters” subject line caught my eye.
It’s worth noting that Simple is a division of Deckers Outdoor Corporation, a California corporation with $264 million in revenue. This kind of puts the whole “a nice little shoe company” conceit in a new light. As does Deckers’ corporate mission.
Our mission is to build niche footwear lines into global brands with market leadership positions.
None of which, of necessity, takes away from the authenticity of their Simple Shoes message. But it does make we wonder how deep their thinking goes, and how much of it is simply brand posturing.