dear fellow polluters

Here’s a snip from an email newsletter from Simple Shows. The “dear fellow polluters” subject line caught my eye.

Simple Shoes Email Clip

It’s worth noting that Simple is a division of Deckers Outdoor Corporation, a California corporation with $264 million in revenue. This kind of puts the whole “a nice little shoe company” conceit in a new light. As does Deckers’ corporate mission.

Our mission is to build niche footwear lines into global brands with market leadership positions.

None of which, of necessity, takes away from the authenticity of their Simple Shoes message. But it does make we wonder how deep their thinking goes, and how much of it is simply brand posturing.


Steven Garrity's picture
Steven Garrity on January 30, 2007 - 21:20 Permalink

using capital letters is totally corporate…

oliver's picture
oliver on January 30, 2007 - 23:30 Permalink

How many Simple shoe wearers would go looking for a less multinational shoe, but for romantic mistaken ideas about Simple being uninvolved in free trade, private enterprise and cheap labor? Most of them maybe. Anyway, they’d still end up buying corporate shoes. Advertisers are allowed to spread all kind of romantic balderdash.

Clark's picture
Clark on January 31, 2007 - 01:42 Permalink

I was under the impression that I was buying my shoes from a small private company — how naive.

peter's picture
peter on February 15, 2007 - 22:14 Permalink

Funny, I thought we wanted more eco-friendly gestures from big corporations. Is Decker not *cool* or *hip* enough to front the eco-friendly thang? Do ppl still use the words *cool* and *hip*? Am I not *down* anymore?

they’re shoes… which contain less environmentally damaging materials.. I say huzzah to Simple!