Air Canada is getting better at highly targeted marketing. On the way in to the office this morning I was thinking “it would be great if there was a way to fly to Europe on a whim.” I picked up my National Post this morning and found the following ad on the bottom of the front page:
Just as I was starting to get over my Eurofetish, there she goes pulling me back in…
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Comments
You don’t have a Eurofetish,
You don’t have a Eurofetish, Peter.
You have ants in your pants.
Indeed.
Indeed.
But how do I get them out…
But how do I get them out…
Note, by the way, that the
Note, by the way, that the Air Canada fare in the ad are the deceptive “one way based on a round trip purchase,” so double and add taxes and fees for the “real” fare. For example, return from Charlottetown to Copenhagen is $490 one-way, $980 return, and $1231 return with taxes and fees. In other words, not quite as attractive.
The fact that you have to fly
The fact that you have to fly Air Canada might dampen enthusiasm for the deal as well.
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