CBC launched a cross-platform re-branding of its news operation today. CBC Newsworld becomes CBC News Network, The National goes digital and mobile, and radio’s World Report gets a new host and a new feel. Central to the re-branding is complete graphic overhaul, and the heart of this is the use of Stag, a typeface originally commissioned for Esquire magazine and still the graphical heart of the magazine.
Stag is, I think, an excellent choice for the job, and the CBC has used it inventively. It is a little odd, however, to see a typeface so associated with Esquire used so prominently elsewhere:
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I am Peter Rukavina and this is my blog. I am a writer, letterpress printer, and a curious person.
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