As a test of what I might learn I’ve wired this site into Quantcast and you can see the results on the ruk.ca Quantcast page (always handy under the “What Are You Like?” link in the sidebar on the website).
The profile of ruk.ca visitors is early on in its maturity — the more data Quantcast gathers, obviously the better guesses it can make — and of course all such tools are at best a “decent estimate” of the actual nature of actual people. That all said, it would seem, from the ruk.ca profile, that this site is popular with childless college-educated 65+ Hispanics with a household income of $30-60K.
I think that I can honestly say that I don’t personally know anyone who falls into that demographic category. So if it’s true, I’m obviously opening up whole new vistas of worldliness.
I assume that shortly the profile will flip over to show April 2007 data, which should be more accurate and tell us all something about who we’re sharing these pages with.