Ranjan Roy in The Sweetgreen-ification of Society:
There has always been prevalent class stratification and social signaling. But we’re in this weird space where a confluence of user data, targeted marketing, labor trends and even supply chain innovation all work together to create an almost weaponized quinoa bowl. A company with the technical chops, branding resources, and a low interest rate influx of private capital can simply steamroll us with any retail concept. We’re no longer constrained to the Banana Republic-Gap-Old Navy trichotomy. Every facet of our daily consumer lives can now be hyper-segmented.
I love the phrase “Banana Republic-Gap-Old Navy trichotomy.”
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I am Peter Rukavina and this is my blog. I am a writer, letterpress printer, and a curious person.
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