The Banana Republic-Gap-Old Navy trichotomy”

Ranjan Roy in The Sweetgreen-ification of Society:

There has always been prevalent class stratification and social signaling. But we’re in this weird space where a confluence of user data, targeted marketing, labor trends and even supply chain innovation all work together to create an almost weaponized quinoa bowl. A company with the technical chops, branding resources, and a low interest rate influx of private capital can simply steamroll us with any retail concept. We’re no longer constrained to the Banana Republic-Gap-Old Navy trichotomy. Every facet of our daily consumer lives can now be hyper-segmented.

I love the phrase “Banana Republic-Gap-Old Navy trichotomy.”