Apple Store

Well, here I am at the Apple Store in Peabody, MA.

The coolest thing about this store is that everything is set up for customers to use. You can take pictures, shoot videos, run software. And all of the machines are connected to really fast Internet.

This approach to retail makes all other computer stores look like car dealers who won’t let you take the cars for a test drive (little mac shoppe excepted, of course).

Maybe I’ll go shoot a video now…

It’s amazing how amazing this all is; it represents the de-geekification of computing, taking their sales from the back alleys and grotty sweat-soaked dork-brothels into the modern age. Computers as towels. Or hammers. Or cartons of milk. Bravo, Apple.

Gotta go check out the iPod and then start the long ride home to Canada.


Johnny Rukavina's picture
Johnny Rukavina on October 27, 2001 - 01:56 Permalink

Well, your movie worked. I thought your use of tracking shots and chiaroscuro lighting was delightfully Fellini-esque.

Steven Garrity's picture
Steven Garrity on October 27, 2001 - 02:19 Permalink

While I’ve criticized Mac users before, I have to admit that I was impressed when I strolled into the little mac shoppe (which is about two blocks from my apartment) one saturnday morning to find it’s famed proprieter playing the latest Star Trek game with a 12-year-old. You just can’t make that stuff up.

Oliver Baker's picture
Oliver Baker on October 27, 2001 - 08:14 Permalink


Impressive production values coming from a vagabond off the street. Spiffy looking store too. I wonder if they’ll make money though with overhead like that.

Dave Moses's picture
Dave Moses on October 27, 2001 - 22:30 Permalink

i’m afraid i have to admit i wasn’t playing star trek with the 12 year old… he was playing with me :(

Steven Garrity's picture
Steven Garrity on October 27, 2001 - 23:51 Permalink

That’s even better, dave.

Rob Fletcher's picture
Rob Fletcher on October 30, 2001 - 23:10 Permalink

That movie totally made my day. I enjoyed it and I now know what Peter looks like. I wish I had a practical use for it, imagine the fun I could have.

Rob Fletcher's picture
Rob Fletcher on October 31, 2001 - 00:32 Permalink

Ah. Sorry to spam. When I said “I wish I had a practical use for it”, I ment the toys you used to make that video.