Annals of the Vernacular

Every once in a while a plesant bit of the vernacular sneaks into an advertisement. Like this one for Northumberland Ferries:

Or just show up as usual.

In an industry that comes up with things like “in preparation for disembarkation,” to say “or just show up as usual” in an ad is something of a miracle. They could have said “if you don’t have a reservation you can still sail, but you must wait in line with everyone else” or “reservationless parties must queue.” Thankfully, they didn’t.


Lola's picture
Lola on June 4, 2008 - 18:34 Permalink

In the old days just showing up as usual might have meant a 2 or 3 hours wait. Sadly in the past year, I have taken the ferry 4 or 5 times and have never had to wait.

Andrew MacPherson's picture
Andrew MacPherson on June 4, 2008 - 18:57 Permalink

I remember being in the car as a child when my parents drove into Wood Islands (from Charlottetown) saw the line-up and turned around and drove to Borden to take that ferry. Aaah the GOOD old days…