Here’s a record of an email exchange with Cadbury in the U.K. My initial inquiry was as follows:
Can you tell me when the chocolate bar formerly known as the “Wig Wag” became known as the “Curly Wurly.” Or, indeed, am I talking about two different products?
To which Cadbujry replied:
What country are you e.mailing from as we have never had Wig Wag in UK?
To which I replied:
I’m emailing from Canada. Do you still have a Curly Wurly there in the UK? Can you describe it to me?
To which they replied:
Curly Wurly is a flat latticed bar of caramel coated in chocolate.
I believe this provides conclusive proof that the Wig Wag and the Curly Wurly are based on the same platform.
I note, with some interest, that the name of my correspondent at Cadbury was “Charlie,” who, I imagine, works near or at the Chocolate Factory.