Annals of Latticed Chocolate

Here’s a record of an email exchange with Cadbury in the U.K. My initial inquiry was as follows:

Can you tell me when the chocolate bar formerly known as the “Wig Wag” became known as the “Curly Wurly.” Or, indeed, am I talking about two different products?

To which Cadbujry replied:

What country are you e.mailing from as we have never had Wig Wag in UK?

To which I replied:

I’m emailing from Canada. Do you still have a Curly Wurly there in the UK? Can you describe it to me?

To which they replied:

Curly Wurly is a flat latticed bar of caramel coated in chocolate.

I believe this provides conclusive proof that the Wig Wag and the Curly Wurly are based on the same platform.

I note, with some interest, that the name of my correspondent at Cadbury was “Charlie,” who, I imagine, works near or at the Chocolate Factory.


cheryl's picture
cheryl on October 3, 2005 - 16:53 Permalink

my husband and i were just trying to find out if the candy bar we rememebered from our childhoods was real; and now we know.

any ideas on where to purchase some?

Al's picture
Al on December 13, 2005 - 13:05 Permalink

Do a google-search on “curly wurly” and you’ll come up with results. There’s one store in Mississauga, and apparently one in Toronto. I used to go to one in Oshawa, but they’re closed. Chances are, if you can find a British-themed store that carries confections of some kind, they might have them or be able to order them. Come to think of it, I remember buying some at a sweets shop in Haliburton too. Hope this helps!