Apparently this group is not affiliated with International Truck and Engine Corporation, formerly International Harvester, but is rather a religious group that, they say, “exists to win souls for Christ… through supporting pastors and their families.”
It’s not completely clear from whom or what the souls are being won. It’s possible the devil may be involved somehow. But be prepared for shows like Prophesy For Today, Love Worth Finding and The Gospel 30 to grace the Charlottetown airwaves shortly.
(Interestingly, the new station’s call letters, CIOG, are also used by the Central Islamic Organisation of Guyana. Stranger still is CIOG Proposal for the PEI, a document that is not, as you might expect, concerned with Prince Edward Island.)
One of the conditions of the new station’s license from the CRTC is that it “broadcast a minimum of two hours and 30 minutes per week of balance programming.” The CRTC defines “balance programming” as:
For the purpose of this condition of licence, “balance programming” is defined as programming devoted to providing differing views on issues and events presented during the stations primary programming, and includes the presentation of different religions.
This would seem to imply that at least some of their weekly programming should be concerned with the option of not winning souls for Christ, but rather leaving them be to consort as they wish. It will be interesting to hear how they do this.