The CBC is reporting a CRTC ruling that will allow the American channel “Spike TV” to remain on the air in Canada. Most interesting in the CBC report:
The CRTC saw a difference between Spike, which targets middle-class American males, and Men TV which features lifestyle programming for men from an urbane, sophisticated perspective.
Here’s what the CRTC wrote in its decision:
Spike TV argued that it is not competitive with Men TV for four key reasons. First, it argued that its nature of service is different from that of Men TV, given that Spike TV focuses on programming for “middle class American working men” while Men TV focuses on “men’s lifestyle programming from an urbane, sophisticated, cultured and slightly older Canadian men’s perspective.”
In other words, Spike is claiming that its programming is aimed at people who aren’t urbane, sophisticated, or cultured. American men.