We’ve had to keep this one under wraps for a while until all of the details were worked out, but it’s now official: Reinvented is being acquired by Aliant.
This move may come as a surprise to regular readers of this site, accustomed to my occasional critique of Aliant and its services. But it was in the writing of those selfsame critiques that I came to understand the latent value within Aliant: there’s a great bunch of people there, waiting to become an excellent bunch of people, and I think “getting Reinvented” is the ship they can sail to make that happen.
Aliant and Reinvented will remain separate operating entities, focusing largely on our existing corporate areas of excellence. Reinvented will take over responsibility of the design and demographic repositioning of the messages delivered to telephone subscribers when the number they have dialed is out of service, and of that loud clangy sound that subscribers hear when then leave the phone off the hook. To strengthen its own brand, Aliant will be rebranded “Aliant: A Reinvented Company”.
While we’ve enjoyed being independent for the past 10 years, we’re equally looking forward to the enfolding warmth of the Aliant corporate family.