Add "seniors" and "amazing" and see your traffic shoot through the roof!

Peter Rukavina

Time to dust off the old CBC Prince Edward Island Headline Testing machine again, as I noticed they were running a showdown between “Islanders mobilizing to make masks for seniors’ caregivers ‘nothing short of amazing’ ” (currently running at 62%) and “Why these Islanders have mobilized to sew hundreds of cloth masks” (37%). Learn more about this in my 2017 post breaking it all down.

Screen shot of CBC PEI testing headlines again.

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Photo of Peter RukavinaI am . I am a writer, letterpress printer, and a curious person.

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