Add “seniors” and “amazing” and see your traffic shoot through the roof!

Time to dust off the old CBC Prince Edward Island Headline Testing machine again, as I noticed they were running a showdown between “Islanders mobilizing to make masks for seniors’ caregivers ‘nothing short of amazing’ ” (currently running at 62%) and “Why these Islanders have mobilized to sew hundreds of cloth masks” (37%). Learn more about this in my 2017 post breaking it all down.

Screen shot of CBC PEI testing headlines again.