The Iceland Tourist Board is using the upcoming closure of the country’s three McDonald’s franchises as a tourism marketing opportunity:
Iceland is set to lose all three of its McDonald’s locations, all in Reykjavik. Frankly, it always puzzled us why people would want a Big Mac anyway, what with world class gourmet restaurants on every block, the freshest seafood on the planet, and the water – don’t get us started on how crisp, clean and pure the water is.
When all else fails, play to your strengths, whatever they may be.
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I am Peter Rukavina and this is my blog. I am a writer, letterpress printer, and a curious person.
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