My friend Peter writes about wrapping up his pants business:
I was quite grateful to our designer Cecilia for not mentioning early on that pants are pretty complex pieces of apparel with plenty of complications built in, and lots of variety in how they would be used. In other words, all bodies are different. (Sidebar: Let’s face it, legs are weird once you start thinking about them.)
I was one whose body was different enough to not have a pair of Zephyr pants that suited, so I know the truth of this (the curse of the Rukavina men: short of leg, talk of torso).
There’s a lot that rings true in Peter’s postmortem when I think about my own experience of running a physical goods shop for the last month.