Where I come from, the town square is the guy wearing plaid pants, but that’s another story. There are many laudable things about the Town Square project here in Charlottetown, but giving businesses the ability to create ugly dreck like this is not one of them.
The aim of this “microsite” part of the Town Sqaure project is to “assist local business owners in utilizing E-business in their day to day operations.” What they have done, in the case of Sherwood Do-it Centre, is to ensure that nobody with any sense of aesthetics, design or style will patronize the business.
Design is hard. It takes smart people to do well. The more this “empowerment through amateur crap distribution” philosophy takes hold, the further we’re going to be from a day where the web actually is useful.
The irony? Sherwood Do-it Centre already has a website (I guess this would be their “macrosite?”) and while it’s not a paragon of design excellence, it considerably more well put together than its micro cousin.