Every year the editors and art directors of Print magazine select advertising, logos, stationery, calendars, annual reports and other print pieces produced that year and publish a Regional Design Annual.
I’m happy to report that in the Regional Design Annual 2001 you’ll find the Reinvented logo. (Hint: it’s on page 284)
The logo was designed for me by Tom Hughes. Oddly enough, Tom and I have never met face to face. We’ve exchanged email over the years — he stumbled across me through a link on the www.gov.pe.ca website — and when I renamed the company Reinvented Inc. (we used to be Digitial Island Inc.) in 1998, Tom agreed to design a logo for the newly named enterprise.
The experience of opening Tom’s email with the logo enclosed was one of the best of my professional life: I’d sent him an email outlining what kind of logos I liked, what I like in typefaces, and what I wanted Reinvented to be about. Six months later he emailed me a logo that perfectly captured it all. I learned enough about the skills of a truly talented graphic designer in one fell swoop to last a lifetime.
Tom is the former creative director of Apple Computer (he designed the logo for the original Macintosh). The Reinvented logo is in good company: you can see a good cross-section of Tom’s recent work at the idealab! website (the logos there aren’t all Tom’s work; only the good ones).
I’ve thanked Tom for his brilliance before, but this is a good opportunity to thank him again publicly. Thanks, Tom. Maybe someday we’ll meet face to face!
My favourite Tom Hughes logos would include ThinkPad and Cooking.com.
How much did it cost?
My favorite is his MacIntosh original logo. It’s timeless.
Tom Hughes is a GREAT designer. I worked at Idealab! I have many favorite logos he’s done….too many to list. :)