The Other Ted

Ted T-Shirt There’s TED, the conference. And now there’s Ted, the airline.

The airline is United’s low-cost answer to Delta’a low-cost Song.

The name, apparently comes from United.

This effectively prevents me from starting a low-cost version of Reinvented. Unless I come up with another name. Perhaps Rein. Or Ven.


Steven Garrity's picture
Steven Garrity on March 25, 2004 - 04:27 Permalink


DerekMac's picture
DerekMac on March 25, 2004 - 11:24 Permalink

How ‘bout “Vent” — a place where you can vent<sup>1</sup>your opinions?? reinVENTed.
<sup>1</sup>A means of escape or release from confinement; an outlet: give vent to one’s anger.

Oliver B's picture
Oliver B on March 26, 2004 - 00:43 Permalink

If that’s the derivation, they should have spelled it “…ted”. Anyway, I don’t think truncation was wise marketing. It makes me think “Does the plane fuselage lack a nose? Or pilots? Will the cabin have seats? Do I get to arrive as well as depart?”

Oliver B's picture
Oliver B on March 26, 2004 - 23:07 Permalink

I mean they should have spelled it “ ‘ted”. My ‘take.