Remember my Facebook ad campaign for ruk.ca? Well I ran it for over four days last week. The ad received a total of 1,332 impressions (to the “liberal and moderate people between 18 and 60 years old in Charlottetown, PE” audience). How much traffic did it generate? None.
My results pretty much exactly.
I find this oddly comforting.
As do I.
That was a bubble test. No bubbles in how you guys are conceiving the information economy.
Last week I was invited to a focus group discussion which dealt with promotion campaigns for the technology Sector Council — one of the general themes was that traditional advertising is able to reach a smaller and smaller percentage of people, particularly young people who seem to be an important audience to reach. Face Book ads were suggested as one approach which might work — your experience would perhaps suggest otherwise.
Setting aside the questionif whether sector council advertising of any sort makes any sense, the upside of Facebook ads is that you can easily and inexpensively find out whether they are going to work or not.
The liberals of Charlottetown on Facebook are already reading Ruk.ca. No need to click the ad, really.
Well put, Ryan. If you’re into blogs on PEI, you’re likely into ruk.ca.
My personal experience has shown me that Facebook is a poor avenue to get sales. However, I feel that these people who meet your company through Facebook and “like” you are somehow important brand carriers that will eventually bring its share of customers when what counts down the line is how good or how bad people talk about your business around.