Make yourself at home!

We have entered the era where the ability to “make yourself at home” is touted as a selling feature for tea bags.


Oliver B's picture
Oliver B on May 28, 2016 - 15:34 Permalink

I think I 'd need you to deconstruct this a bit for me.

Peter Rukavina's picture
Peter Rukavina on May 28, 2016 - 17:56 Permalink

Deconstruction: This is a box of King Cole tea, sold at a grocery store. Its tagline on the package is “Make yourself at home!”. I found this unusual because, well, what else would you do with it? Why is this a feature?

Oliver B's picture
Oliver B on June 2, 2016 - 13:08 Permalink

I wonder if they discovered that a large share of their sales was going to RV owners who use it on the road. Like when Subaru noticed their niche with lesbians.

Oliver B's picture
Oliver B on May 28, 2016 - 15:35 Permalink

You mean, as if "Ritz" crackers were rebranded "Old Couch"?