Dairy Queen

I think that Dairy Queen should get some sort of award for “fast food joint with the TV commercial depiction of their food least like the actual experience of eating their food.” Case in point is their current television ad featuring rivers of chocolate sauce, moist tasty brownies, lucious looking ice cream. Then you show up at the Drive Thru and are handed a depressing looking gaunt sundae the experience of which is absolutely nothing at all like swimming through a river of chocolate.


Andrew's picture
Andrew on July 3, 2002 - 16:53 Permalink

Every fast food joint is the same. McDonalds shows beautiful hamburgers and French fries perfectly laid in the cup. You show up and get a burger that is 1/4 inch think, lop sided and nasty. Don’t even get me started on the BigMac…

A&W is the only place that makes their food almost resembles their billboards and TV advertisements.

Alan's picture
Alan on July 3, 2002 - 17:36 Permalink

KFC looks the same in ads and reality but without smell-o-vision, the slightly sickening yet attracting aroma is not there.

Oliver's picture
Oliver on July 3, 2002 - 21:34 Permalink

I heard that PETA or some other group of animal advocates is suing for false advertising here in the states over ads for milk showing cows contentedly munching grass—whereas actual dairy cows as a rule do not get either to graze or to eat grass. I suspect Burger King and possibly other burger monoliths also deserve suiing for their depictions of burgers over flames, because the book Fast Food Nation (great and ghastly read) describes Burger King as cooking its burgers on a belt that conveys them through an oven—which to me suggests that no flames ever touch the burgers. It would be nice if to sue these franchisers over a slew of labor and business law violations, but we may have to settle for false advertising .

Oliver's picture
Oliver on July 3, 2002 - 21:40 Permalink

Relatedly, here’s a conscientious small-print qualification that you can find on the Burger King Web site that clarifies a confusion that their advertising conceivably could cause—inadvertantly—about their “Veggie” burgers:

Footnote for BK VEGGIE

Steve's picture
Steve on July 4, 2002 - 15:43 Permalink

There’s no question all fast food is crap, yet somehow compelling in a guilty pleasure sort of way. But I agree with you Peter that DQ has the largest differential between advertising presentation and actual experience.

Peter Rukavina's picture
Peter Rukavina on July 4, 2002 - 15:46 Permalink

While we’re speaking of fast food “Veggie Burgers,” of which I am something of a student: Harvey’s veggie burger is to die for, and virtually indistinguishable from their meat burgers (shame about the 20 minute drive-thru waits); Burger King’s veggie burger rates second, and they get demerit points for serving a “bun with lettuce, onions and tomatoes” as a “veggie burger” at some US locations; McDonald’s veggie burger is the healthiest tasting of the lot, unfortunately this means that it tastes like moist particle board.

Johnny's picture
Johnny on July 4, 2002 - 16:06 Permalink

The great veggie burger question, of course, is do you want a veggie burger that simulates a meat burger or do you want a veggie burger that stand on its own? Personally, I prefer the latter and my veggie burger of choice is the Money’s mushroom patty. In what amounts to an obscene bastardization of the entire veggie burger concept, I like to eat mine with bacon.

Rob MacD's picture
Rob MacD on July 5, 2002 - 14:07 Permalink

I saw Moby (a vegan for a large number of years) on Dennis Miller Live a couple of weeks ago, and he said he believed that in, I think, 10 years all fast food places would be exclusively ‘vegetarian’. Not because of consumer demand, but because owners will soon realise it’s vastly less expensive to produce a ‘veggie’ pattie than a ‘meat’ pattie. If the populace ever gets it’s head around the notion of tasty meat-less burgers (and I think we can) then it’ll happen sooner than later.
This from a rabid carnivore.

stephen's picture
stephen on July 5, 2002 - 15:30 Permalink

Talking about weird fast food ads — I don’t know if you guys seem them in Canada but down here in Lubbock Texas I’ve been watching an ad for McDonald’s desserts which plays INXS’ “New Sensation” while panning across all the Beeyoutiful desserts — is it only me or does it bother anyone else to look at pictures of fake desserts while listening to the singing of A GUY WHO COMMITTED SUICIDE?

p.s. I wonder what PETA would think of the Chick-Fil-A ad campaign featuring black and white spotted cows wearing placards that read “Eat more chikkin”. I doubt Texans will go for this veggie burger thing — people here specifically ask for no lettuce or tomatoes on their burgers — you wouldn’t subject yourself to that much “salad”.

Peter Rukavina's picture
Peter Rukavina on July 5, 2002 - 15:32 Permalink

One of the veggie burger companies that sells boxes of frozen burgers in grocery stores has an ad campaign in which they set up in a Texas grocery and give samples of their veggie burger to hard bitten looking cragly cowboys and note their positive reaction.

Steven Garrity's picture
Steven Garrity on July 5, 2002 - 22:03 Permalink

I’ve never quite understood the concept of the veggie-burger. The color and texture or a real hamburger are not particularly attractive — why emulate them. Why not eat vegetables prepared in some way that is more conducive to their natural attributes rather than toying with them until they look like ground beef?

Steven Garrity's picture
Steven Garrity on July 5, 2002 - 22:04 Permalink

Also, Peter commented that Harvey’s veggie-burgers are “virtually indistinguishable from their meat burgers”. I’ve never had a Harvey’s veggie-burger, so I can’t attest to their quality or taste. However, I have found that of all fast food joints, Havey’s meat-burgers taste the least like real beef.

Oliver's picture
Oliver on July 6, 2002 - 01:36 Permalink

Even hamburgers are merely emulating hamburgers at fast food restaurants. Their taste is engineered with flavor additives and they’re cooked from frozen beef. I bet bun production probably doesn’t mirror traditional baking too closely either. That said, it has always seemed strange to me that companies make veggie burgers to be like hamburgers and tofu dogs to be like hot dogs. Do they suspect vegetarians of carnivore envy? Or are they thinking of non-vegetarians who think it’s healthier to avoid meat? I strongly suspect the latter. If you want to woo someone who believes only meat makes a meal, you want to make your veggies meaty as can be, it stands to reason.

Alan's picture
Alan on July 6, 2002 - 23:40 Permalink

Are not our own BBQing hamburg efforts merely a shadow of those real lederhosen wrapped grillers of Hamburg, Germany?

Justin's picture
Justin on July 12, 2002 - 04:34 Permalink

Veggie burgers are the most horrible of p/c foot-in-mouthness you can possibly conceive. I have nothing against vegetarians and there are 2 kinds of them: there are vegetarians; people who do not eat meats, and there are animal rights activist vegetarians; people who do not want YOU to eat meats. The first kind can’t understand you liking meat, the second is a political vegetarian who thinks you are a bad person if you eat meat. The first kind truly is turned off meat and finds dietary replacements, the second kind will ignorantly sacrifice their health even to the point of avoiding milk in some cases. In some cases the second kind want to cause you harm (as a preventative measure) if you use an animal for food, or anything. Faking a meat patty makes as much sense to either type of vegetarian as does running around faking atrocities. Is it like pretending to slaughter an animal is not offensive while the real slaughter is? The only people who should be not offended by vegetarian burger patties are people like me who find no offence in eating flesh, yet I find faking it offensive. Like making margarine the same color as butter, making fake meat might cause me to accidentally get some in my mouth. That is offensive, so is there an unoffensive veggie burger? Don’t think so. On another note, Burger King does flame-cook their burgers. The chain runs over a propane fire in the broiler unit. Real flame, real meat.

eric's picture
eric on May 25, 2003 - 19:04 Permalink

dairy queen suxs my balls cause there is nothing big you can get and the ice cream you do nothing creative like why dont you put ice cream in like mini wheel barrels or like a plastic boat. geeeze us your fucking imaginations and more people with come you fucking idiots. if you do this then i will comment you and not put you down

MRL's picture
MRL on March 31, 2004 - 20:45 Permalink

hummmmm Have any of you been to White Oak, Texas? They have the best DQ. I might add the largest too.

Emily Murphy's picture
Emily Murphy on April 6, 2004 - 22:50 Permalink

i love dairy queen

Bob's picture
Bob on April 10, 2004 - 23:59 Permalink

The other night as I was watching T.V. with my grandkids. Your comercial came on often they amuse while presenting your product. But Not that one.
It shows a white male with a child strapped to him with one of your treats. Although the child wanted it he said no to the child. Then for entertainment the child kicks him in the groin and while he is dealing with that the child headbangs him in the face. GREAT THEME!!
I am waiting till you do one with a black negro woman and a child. This time she gets kicked in the groin folds over too then the kid punches her in the breasts. As she reals with pain you could caption it with “Kids! They sure like their D.Q. Treats”. I am sure that human rights would be impressed with this one.
The class of advertisment is not at the level it should be at. Sexest male crap of the past is now replaced with sexest female crap. Big joke instead of insulting our mothers, wives, sisters, and daughters, we insult our fathers, husbands, brothers, and sons. Why would a anyone take their kids or grand kids to a place that advertises like you have…
Maybe it is time to ask our government to regulate this area more, using this as an example.

»»> Bob ««<

Bob Sr.'s picture
Bob Sr. on April 20, 2004 - 21:32 Permalink

Bob…your an idiot.

nat's picture
nat on May 6, 2004 - 13:29 Permalink

where does your beef come from??
thank you.. doing this for a project for school!!!

abby n jessica's picture
abby n jessica on May 21, 2004 - 15:29 Permalink

dairy sucks dude

Al's picture
Al on May 25, 2004 - 16:46 Permalink

We also found this DQ ad very offensive. I wonder why the ad agencies think that people getting hurt is funny??

- Al


The other night as I was watching T.V. with my grandkids. Your comercial came on often they amuse while presenting your product. But Not that one.

It shows a white male with a child strapped to him with one of your treats. Although the child wanted it he said no to the child. Then for entertainment the child kicks him in the groin and while he is dealing with that the child headbangs him in the face. GREAT THEME!!


Margie Neilson's picture
Margie Neilson on June 1, 2004 - 15:40 Permalink

You folks who think the commercial is offensive are reading too much into it. How about all the movies that have violence in them? Cartoons have been using violence for years. Movies, TV shows, comic books and some magizines all have violent content. As far as gender or race, if they can’t use men, or minorites, who is left? People now a days take offense to just about anything. Do you, Bob, really want MORE GOVERNMENT REGULATIONS? How about turning the TV OFF and playing a good game with your grandchildren? Freedom in this country gives you that choice you know.

Alex's picture
Alex on August 6, 2004 - 10:27 Permalink

The Dairy Queen Comercial with the guy getting his tounge caught in a mixer is very anoying!!
Me or my wife want to change the channel when we see it
It turns me off….
I really don’t want a brownie ice cream much after waching that!!!!

Peter Rukavina's picture
Peter Rukavina on August 6, 2004 - 16:20 Permalink

I feel the same way about ads for chickens that show live or animated chickens.

Average Parent's picture
Average Parent on August 6, 2004 - 18:45 Permalink

Regarding the ad on TV recently “licking the beaters” (brownie ice cream), what is the purpose? What does DQ hope to accomplish by demonstrating to viewers the unthinkable act of getting one’s tongue stuck in a running mixer? By an adult male?!? An adult female watches!!?!?

This says a lot for DQ’s brass, doesn’t it? I mean, is this the best they got? I’m sure all their employees at all their 1,000s of stores are very proud and dedicated to introduce a new flavor via an ad like this. I feel sorry for the teenagers working the stores; they’re being exploited.

Chickens, beaters, … it’ll continue. But DQ: wise up and present yourself via healthy and wholesome morals. Do you really think you’ll make more money via these stupid ads? I guess so, which really means you’re all LOSERS!

Who screens these ads? They should be ashamed. Obviously, they have no thought of their consequences.

I sincerely insist that they and DQ’s brass have recurring nightmares of curious kids, their Mom’s mixer set, and bloody kitchen messes. Oh, I get it now: they all have lawsuit protection (this pardons everything!). Do they really think that our Founding Fathers would approve this as “free speech”?

Believe me, every parent that cares anything about their young kids deplores this ad, and all the other stupid ads on TV today.

Good time for TiVo.

Boycott DQ.


Cerberus's picture
Cerberus on August 8, 2004 - 04:06 Permalink

Providing wholesome morals is the responsability of parents not Dairy Queen. It’s a funny ad in the tradition of Lunny Tunes. Start raising your kids and stop relying on TV & pop culture to be their role models. If your child doesn’t know not to stick their tongue in a blender they probably think playing in the street is ok also. Wake up!

Queberjeque's picture
Queberjeque on August 8, 2004 - 04:15 Permalink

Dear Average Parent,
You represent the idiots that populate much of our country. Blaming media and large corporations for you not teaching your kids how to be safe and intelligent. Take responsibility for your actions, and your kid’s raising.
DQ has put a perfectly innocent image on television, of people licking the beater covered with brownie batter, but they also show us the dangers of not unplugging an appliance first. In other words, you should be thankful to Dairy Queen for advising children ‘against’ licking a plugged in beater.

Looney Toons taught many values, and are funny. What do Lunny Tunes teach?

oh well, I’m off to get a Mr. Misty

Who Knows's picture
Who Knows on August 11, 2004 - 20:18 Permalink

I work at DQ and it is a very high standard company that used only high quality ice cream, if you want to call it ice cream, because there is only 5% butter fat in our soft serve and a min. of 10% in actual “Ice Cream”. Not everyone likes everything, it’s alittle bit of individuality that sets people apart. If you people have nothing other to argue about this is silly, and if you want to know the truth about that last commercial about the blended, why don’t you look at the amount of revenue we generated from the Brownie Batter Blizzard after this commercial aired. Thank you very much, and DQ is good.

Me's picture
Me on August 12, 2004 - 09:27 Permalink

The mixer comercial sucks big time……
D.Q. sells there product simply because its good and doesn’t need some fool displaying pain on the TV over and over again.

Kerry's picture
Kerry on August 14, 2004 - 06:58 Permalink

Just so you know, I loved the commercials, which is what brought me here. I was trying to find the commercial to download and view on my computer.

I think the DQ food is mediocre, but most fast food joints are. You get what you pay for.

I think that the commercials do wonders for brand recognition which drives sales, and the more entertaining they are…well the more we remember them.

Cristy's picture
Cristy on September 7, 2004 - 23:48 Permalink

I also work at DQ and I’m thinking this is a bit ridiculous. They’re commercials people. If they annoy you (and I’m pretty sure that DQ is not the only commercial that’s annoying) then change the freakin station! That’s why there’s an “up” channel button and a “down” channel button. And whoever said the thing about parents teaching their kids morals instead of the television, I whole heartedly agree. And yes, it’s ok for freedom of speech. For years, there have been people expressing their free opinions about their own personal beliefs and yes, others didn’t like it, but it was their right to do so…As it is DQ’s right, to advertise their products how they will. They’re harmless commercials. I highly doubt that your kids are going to headbutt their father for a blizzard or stick their tongue in a plugged in blender and press the button. If they do, then it’s YOUR fault as a parent that they were stupid enough to do so.

Chris's picture
Chris on September 30, 2004 - 14:59 Permalink

Well….I work at Dairy Queen, well, until Oct 1st….I currently work the grill, we have 2 different types of meat, due to a menu change….Anyways, our “big meat” tastes like absolute crap while our “small meat” is to frigging small to taste! My building is complete shit as well, we dont get anything new and work slave hours due to the lack of employees. Our manager calls in sick everyday or says she cant come in due to a BS reason! I dont even know what the owner of the store looks like! Not even his/her name! When it comes to working conditions at fast food resturants, I think we dont get paid enough for that type of work!

From a complaining teen

Rebecca's picture
Rebecca on October 1, 2004 - 04:19 Permalink

Hi..I was just wondering, do any of you know if DQ’s fries come in ANY contact with meat, lard, etc. Please comment back,


Cindy's picture
Cindy on December 16, 2004 - 01:47 Permalink

Everyone talks about food. Lets talk about hospitality. Go to Edson Dairy Queen and you’ll find out how you are treated very poor. I got a take out and half the order was wrong and forget about complaining to the supervisor cause the customer is wrong they don’t give a ——. Needless to say I won’t go back. I seen poor service, but theirs has to be the worst.

Carmella's picture
Carmella on December 19, 2004 - 23:38 Permalink

I work At a dairy Queen and i think the people complianing about the t.v ad’s watch way to much t.v and need to get a life. And about the Brownie batter blizzard, that was our most popular one, a bitch to make, but everyone loved it. I have to say that i think our food is one of the best you can find in the fast food indutry, broiled burgers, awsome salads, and lots of different desserts to choose from. Come on people do you really think Mc Donalds is better?

joyce puckett's picture
joyce puckett on March 25, 2005 - 23:05 Permalink

We went to Dairy Queen twice this week for banana splits and they were terrible. I guess the clerk did not want to part with the ice cream because there was hardly any on our order and very little sauces. Sorry we spent the money. This place needs to lock their doors.

ashley's picture
ashley on May 25, 2005 - 04:55 Permalink


Frances's picture
Frances on September 18, 2005 - 01:45 Permalink

I just don’t at all like the new advertisementon CTV at the moment. The 3rd arm is degrading to all of us.

big tod's picture
big tod on July 2, 2006 - 05:03 Permalink

You people are idiots, get a life.

BIGGER TOD's picture
BIGGER TOD on August 12, 2006 - 20:01 Permalink

TOD is an idiot. Get a life, TOD; stop harassing people online.

Jillian's picture
Jillian on October 30, 2006 - 20:54 Permalink