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Who reads The New Yorker?

Here is some basic information about who subscribes to The New Yorker, courtesy of their list brokerage.

Wednesday, July 30, 2003 - 4:18pm

Comments

Oliver B.'s picture
Oliver B. on July 30, 2003
What do you suppose the “Outside usage” is that they refer to among the stats?
Chris Corrigan's picture
Chris Corrigan on July 31, 2003
Outside usage is the other products that New Yorker subscribers use, or visit, or subscribe to or give money to. The thing I’m curious about is why the gender stats don’t add up to 100%…hmmm. By my calculation, 11% of New Yorker readers have no gender. Talk about niche marketing.

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