We become what we advertise ourselves to be…

From an essay by Arjen Oosterman in issue #22 of Volume magazine:

Although tourism isn’t the subject of this issue, the impact it has on everyone’s image and understanding of the city is. This promotional and commercial image of the city, this image for an external world, tends to become a self-image – internalized, one could say. And it is the implied simplification that is most disadvantageous, not so say dangerous. Promotional image becomes ideal, ideal becomes program. A city cannot afford to reduce its complexity to a tagline.