Swedish for common sense?

This from the IKEA website:

Who owns the IKEA Concept?
IKEA retailing, with its Swedish roots, is based on a franchise system. Inter IKEA Systems B.V., located in Delft, The Netherlands, is the owner and franchisor of the IKEA Concept. IKEA stores are operated by a number of different franchisees in 29 countries.

I’d been living under the impression that IKEA was a Swedish company. Indeed wasn’t their moto once “IKEA: Swedish for common sense?”

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