Selling Calm

What the Formosa Tea House is selling is calm. They have the market to themselves: everyone else is selling convenience and stimulation.

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Jevon's picture
Jevon on October 31, 2003 - 19:43

Funny you should write that; I am going over there right now for a change of venue to relax a bit.

Rob Paterson's picture
Rob Paterson on November 1, 2003 - 12:12

I think that most of us have forgotten that eating out is primarily a social experience and that the core of a good restaurant is how well they pull off a particular experience — in this case “calm” — rather than a mechanistic delivery of food/fuel to your table.

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