Missing Information

The most common thing that businesses leave off their websites (or hide so deep as to be effectively left off) is their address and phone number. Go take a look and you’ll see what I mean. It’s like telling customers “go away, we don’t want to talk to you!”

For airlines, especially smaller ones with a limited market, the most frequently left out important information is “here’s where where why fly.”

JetBlue doesn’t suffer from this problem: click our cities on the front page and, presto!, you get a route map.

America West on the other hand makes it pretty well impossible to find out where they fly. There is a route map available, but to find it you have to look under About AWA / Company Profile / Route Map. Yes, of course, that’s just where you thought it would be.

Comments

Isaac's picture
Isaac on May 9, 2002 - 14:20

This ties into your last post about the Brackly Drive-In.

The site is useful, and has good information — but has no dates for season closing. This is frustrating, when trying to figure out if it will still be open when friends are going to be here from far away.

Is this a limitation of them not knowing the closing date? Or is it just something they don’t want on the site?

Peter Rukavina's picture
Peter Rukavina on May 10, 2002 - 02:53

I’ve added the information you requested to the About Us page for the Brackley Drive-in. Thanks for the suggestion.

Alan's picture
Alan on May 10, 2002 - 14:52

No price list on the snack shack menu. How will I know how much cash to bring or if I need cash as all?

Alan's picture
Alan on May 12, 2002 - 13:43

OK — I wrote that to be a saucy bugger! Not only do you win the service award for the day — you have encouraged me to go to the drive-in this year. A friend and I planned in the mid-80’s a summer project to go to all the drive-ins in Nova Scotia. Then there might have been 10 — now I doubt there is one. I remember my first drive in was a new Disney cartoon around 1966 when I was three. I remember because we did not get in but we parked by the road side where you could get a good enough view of the screen. There might have been 50 other suburban Toronto families doing the same thing. The drive in was so huge there was enough ambient sound from the hundreds of those big lunky metal speakers that you could hear clearly.

Add new comment