I’m as cynical as the next guy when it comes to the notion that digital person-to-person marketing will become the dominant force in the economy, but I’m starting to wonder. In the last 24 hours I:
- Bought a a book because Jason Kottke recommended it on his blog.
- Bought another book because of a tweet.
- Bought a share of a boat in Denmark because of a YouTube video.
- Purchased a license for a piece of software because the developer answered a question I tweeted him.
While there’s a lot of infrastructure underlying those “purchase-influencers,” they are all, at their heart, “user generated” by people I trust.