Lockers in Love Hotels

Joi Ito discusses how the installation of lockers a Japanese love hotels has increased customer loyalty.

We have a version of this here in Charlottetown: coffee places, like Timothy’s and Beanz, where customers store their “frequent drinker” cards in a Rolodex at the cash so they don’t have to remember to bring them with them on each visit.

And of course there’s the Esso SpeedPass (which the silverorangers turned me onto): it’s got me buying 100% of my gasoline at Esso, despite its being the worst polluter on the planet. Convenience trumps morality; go figure.

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