Good Shoes, Bad Website

I having been wearing Simple Shoes for almost 5 years. I like them: they’re comfortable, simple (yes), and well styled. But they’re awfully difficult to purchase. I bought my first pair at a store on Barrington that immediately thereafter went out of business, and my second pair, at great expense of duty, from Mortt’s in New Hampshire. My current pair is wearing out and I need to replace them. I stopped by Mortt’s last week, but they no longer carry the brand. So I visited the Simple Shoes website to find another dealer.

Why why why, I ask.

The website is useless: it’s drenched with pretty brand-building graphics and some sort of movie review system that appears to have little to do with shoes. But if you click on “Dealer Locator” you get a pop-up box telling you this functionality is coming soon.

Would it not make sense to focus the corporate resources on telling people where to buy the shoes first and then worry about the mystical incantations and flying logos?

Happily and despite all this I was able to find a telephone number for their Canadian distributor and they pointed me to Proude’s, J. Redshoes and Sporting Intentions as Charlottetown dealers, so perhaps I’ll have access to a ready supply. Stay tuned.

Comments

Steven Garrity's picture
Steven Garrity on July 22, 2002 - 23:26

and of all companies to mess this up…

They should hire someone like Reinvented, silverorange, or 37signals that have demonstrated that they can build effective web sites that are

<drumroll>

simple.

Dico's picture
Dico on July 24, 2002 - 00:57

I like the web site… it’s nice and visual. Easy to get navigate and find what you’re looking for with the obvious exception of retailers selling their product… however their target market, mostly a teenage crowd, would know where to get their shoes. They had some at Beyond the Beach as well as Cousin Smoothy’s in Cavendish (They’ve had them for years).

BENNY C's picture
BENNY C on July 6, 2006 - 15:03

…on a side note. Try finding the phone number to Cousin Smoothy’s. They’re a Halifax based business only selling shorts in Cavendish PEI. What a disaster. Great shorts, but impossible to cop. Finding this Smooth Cousin will probably limit even more your getting a hold of simple kicks.

BENNY C's picture
BENNY C on July 6, 2006 - 15:04

wow.. i just noticed that no one has replied to this forum in 4 years. HAha.. why is it still up?

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