It’s true: when you phone the company formerly known as just “Xerox,” they answer the phone “Thank you for calling The Document Company: Xerox” (try it yourself: call 1-800-275-9376).

One of my clients has a big Xerox digital printer — it’s about the size of a Datsun 510 and prints 136 pages a minute. We’re in the middle of a project that’s pushing the capabilities of the machine to the edge, and this has meant that we’ve had to make good use of the company’s technical support resources.

So far, I’ve been very impressed: they’re taking our problem seriously, have assigned resources to it, and they communicate back to us regularly about the problem.