Aliant Acquires Reinvented

We’ve had to keep this one under wraps for a while until all of the details were worked out, but it’s now official: Reinvented is being acquired by Aliant.

This move may come as a surprise to regular readers of this site, accustomed to my occasional critique of Aliant and its services. But it was in the writing of those selfsame critiques that I came to understand the latent value within Aliant: there’s a great bunch of people there, waiting to become an excellent bunch of people, and I think “getting Reinvented” is the ship they can sail to make that happen.

Aliant and Reinvented will remain separate operating entities, focusing largely on our existing corporate areas of excellence. Reinvented will take over responsibility of the design and demographic repositioning of the messages delivered to telephone subscribers when the number they have dialed is out of service, and of that loud clangy sound that subscribers hear when then leave the phone off the hook. To strengthen its own brand, Aliant will be rebranded “Aliant: A Reinvented Company”.

While we’ve enjoyed being independent for the past 10 years, we’re equally looking forward to the enfolding warmth of the Aliant corporate family.

Comments

Nils Ling's picture
Nils Ling on April 1, 2004 - 06:14

When you go on strike … how will anybody know?

Andrew Chisholm's picture
Andrew Chisholm on April 1, 2004 - 06:16

ummm. for real?

Chris Corrigan's picture
Chris Corrigan on April 1, 2004 - 07:07

The investors that rush in to spend their money on April first are PT Barnum’s living proof…

Nice one Peter!

Robert  Paterson's picture
Robert Paterson on April 1, 2004 - 12:31

:)

MMyers's picture
MMyers on April 1, 2004 - 12:48

riiiiight,

Jason's picture
Jason on April 1, 2004 - 14:35

Oh great. Are we gonna be seeing Peter on Aliant.net banner now? :)

Dan James's picture
Dan James on April 1, 2004 - 15:30

I guess we’ll find out now if Aliant has a sense of humour ;-).

Jodi's picture
Jodi on April 1, 2004 - 16:08

Peter, it would have been somewhat helpful to know about this when we were discussing the strategic direction of the company in SF.

Jeff Geddes's picture
Jeff Geddes on April 1, 2004 - 16:08

Good one Peter ;>)

Ken's picture
Ken on April 1, 2004 - 16:14

It scares me because if Aliant was ever improved by PR, it would be like Superman outgrowing his allergy to kryptonite — I’d miss the drama.

the cynic's picture
the cynic on April 1, 2004 - 17:10

The Corporate Acquisition Theorem
aka the Rukavina Theorem

Great People = Good People/Substandard Services
X (Huge Bank Account + Agreement to purchase)

Ha! Ha!

Aliant is an excellent company dedicated to Islanders. I have phone service out here in the country and I don’t pay any more than you city folk. I don’t have cable. So who’s serving Islanders, all Islanders.

Aliant is, however, long overdue purchasing a company like Reinvented. Their web development has been embarrassing in the past. You’ll make a great addition.

Andrew Chisholm's picture
Andrew Chisholm on April 1, 2004 - 17:27

Aliant’s web has always bothered me. Their aliant.net is an ok site to browse around, until you want to use a web service and the design totally changes to some old MTT or Island tel design. Why don’t they try and upgrade all the sites to look like one? I’m sure for a big company like Aliant this would not be the biggest task in the world to complete.

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