Reinvented in Print

Print Magazine Cover, Regional Design Annual 2001

Every year the editors and art directors of Print magazine select advertising, logos, stationery, calendars, annual reports and other print pieces produced that year and publish a Regional Design Annual.

I’m happy to report that in the Regional Design Annual 2001 you’ll find the Reinvented logo. (Hint: it’s on page 284)

The logo was designed for me by Tom Hughes. Oddly enough, Tom and I have never met face to face. We’ve exchanged email over the years — he stumbled across me through a link on the website — and when I renamed the company Reinvented Inc. (we used to be Digitial Island Inc.) in 1998, Tom agreed to design a logo for the newly named enterprise.

The experience of opening Tom’s email with the logo enclosed was one of the best of my professional life: I’d sent him an email outlining what kind of logos I liked, what I like in typefaces, and what I wanted Reinvented to be about. Six months later he emailed me a logo that perfectly captured it all. I learned enough about the skills of a truly talented graphic designer in one fell swoop to last a lifetime.

Tom is the former creative director of Apple Computer (he designed the logo for the original Macintosh). The Reinvented logo is in good company: you can see a good cross-section of Tom’s recent work at the idealab! website (the logos there aren’t all Tom’s work; only the good ones).

I’ve thanked Tom for his brilliance before, but this is a good opportunity to thank him again publicly. Thanks, Tom. Maybe someday we’ll meet face to face!

The ukulele man

Joni Mitchell’s 1991 song Night Ride Home should win some sort of award for the most compelling song with the least compelling lyrics. An example:

Hula girls
And caterpillar tractors in the sand
The ukulele man
The fireworks
This 4th of July
Night ride home
Compellingly personal, I guess.

I’ve pointed to Justin Hall’s website before, but it’s something that bears repeating.

I’m slowing coming to believe that this site is one of the few that really takes advantage of the webiness (for lack of a better word) of the web. It’s a very wide and deep website — you can click and click and relate and relate forever, near as I can tell, concept to concept to concept.

The writing is sometimes raw, and sometimes too personal for comfort, but most of it’s about real life, and that’s what makes it interesting.

If you want to travel (as opposed to tourist) somewhere, I can’t imagine a better read: it’s so much more useful than Lonely Planet and Rough Guides, and anything else, at giving some flavour of modern day nomad lifestyle.

Risk of injury or death…

The CBS television program The Amazing Race is back on the air with a second season. It runs Wednesday nights. As Catherine and I often discuss how we would do if we were contestants, I was interested to read the Amazing Race Application Form.

The heart of the matter? This section, I think:

All contestants must agree to live, work, and cooperate with the other contestants and the Producers during the taping of the Program on a twenty four (24) hour a day, seven (7) day a week basis. Contestants must be able to travel for long periods of time, must be adaptable to various living and working situations and must enjoy working and living in close proximity with others of varied age, sex, race, background, and experience.

That about sums up the experience.

Stand up for your rights…

I am on hold waiting for a Sybase web-based telephone conference to start. Playing in my ear is a “lite” instrumental version of Get up, Stand Up by Bob Marley and Peter Tosh. This song is described on the Bob Marley website as follows:

This is the cutting call-to-arms that kicked off the Burnin’ album. Seldom has the Rasta ethos been spelled out with greater sagacity, yet the theme transcends all religious and political boundaries. Amnesty International uses this song as their anthem.

I would have assumed that a song of this description would somehow be ineligible for conversion to a Muzak-like format. But it would appear not. I fully expect a jazzy version of Biko to start momentarily.